Personal Project
Motion
The brand is conceived as a bakery and sandwich shop that offers simple, comforting food for city roamers: freshly baked bread, pastries, and sandwiches that fit naturally into an active urban routine.
The visual identity embraces a bold and optimistic tone. A bright yellow palette was chosen to evoke warmth, energy, and visibility within the fast-paced urban environment.
In the logo design, arrow forms are used as the core graphic inspiration, suggesting movement, direction, and a sense of forward momentum—reflecting the spirit of roaming through the city and discovering moments along the way.